Forms7Use casesLead capture

Lead capture forms that route interest while it is fresh.

Capture contact details, hidden campaign values, qualification answers, and payment intent, then send each lead where it belongs.

Capture
Contact and UTM values
Qualify
Logic and validation
Route
CRM and marketing
Sec 01Outcomes

What this use case needs to do.

Preserve campaign context

Hidden URL values keep source, medium, campaign, and other tracking details attached.

Qualify in the form

Use conditional logic and validation to ask different questions based on fit.

Send leads onward

Route submissions into marketing, CRM, sheets, chat, exports, or AI summaries.

Sec 02Workflow

From form to follow-up.

Step 1

Build the capture flow

Create fields for contact details, interest, budget, timeline, and consent.

Step 2

Add routing rules

Show, hide, and move respondents through pages based on answers.

Step 3

Connect the handoff

Map fields to integrations and keep delivery logs visible.

Sec 03Features

Forms7 features that support it.

Create the form. Collect the answers. Handle the follow-up.

Generate your first online form, publish it, and keep submissions, files, payments, exports, and routing in one Forms7 workspace.